The New Competitiveness

by Joe M. Powell

In today’s greedy, short-cut driven culture, values have never been more important or precious. But this study is not about finding companies that do the right thing; it’s about defining those characteristics that contribute to competitiveness. Interestingly enough, companies that genuinely nurture a culture of values, over time, are more effective in the marketplace. Even though we witnessed several brave attempts, this is one of those characteristics that is impossible to fake.

We are particularly interested in comments regarding the relationship between values and competitiveness.