by Joe M. Powell
There will be certain projects for which your company is considered a “favorite”, and others for which your company would be considered a “long shot”. Market leaders invest energy into the art and science of creating “breakthroughs”, winning projects for which they are not the most qualified competitor. Tomorrow’s market leaders will develop the capacity to walk into a room filled with superior competitors and walk out with the project. Companies who can’t pull this off will be destined to an eternity of similar projects from similar buyers with bland margins.
We are particularly interested in comments regarding the relationship between marketing breakthroughs and competitiveness.
