by Joe M. Powell
Today’s AEC market leaders are adept at discussing design and building strategies. Tomorrow’s leaders will be just as comfortable discussing their client’s business strategies. Owners spend enormous energy developing marketing strategies, production strategies, capital management strategies, and human resource strategies, and they will expect AEC experts to explain to them how the built environment can be used as an asset in executing these identified goals.
We are particularly interested in comments regarding the relationship between knowing the owner’s business strategies and competitiveness.
